Westmonth
- $977,284 in ad spend across three ads I built
- 1.59x blended ROAS on those three ads
- 5.7x spend scale from the original to the iteration
- 98 ad variations live, from one research finding
Frames from ads I researched, scripted and cut
Ecomatrix GmbH · Switzerland
Performance creative for D2C brands on Meta. Research, angle, script, edit — and the read on what the numbers actually say.
Working on a Meta account running $8.6M a year
Spend on the account
Revenue from ads
Purchases
Blended ROAS
Meta Ads Manager, 1 April – 27 July 2026, in USD. That is the account I work on — I build the creative in it, I don't claim every ad in it.
Frames from ads I researched, scripted and cut
Services
The whole loop sits in one pair of hands. That is the point — no brief gets lost in a handoff, and a new idea can be live in days.
$977,284 spent on ads I built
98 ad variations shipped from 3 concepts
5.7x spend scale at the same ROAS
Client work
Every number below comes off a Meta Ads Manager screenshot. Where a client has not cleared their name, the work stays anonymous.
Westmonth
D2C hygiene brand
Unable to disclose data
Process
Five steps, on a loop. Step five feeds step one — that is what turns one good ad into a scalable one.
Market, customer and competitor research. Reddit threads, reviews, and the comments under our own ads.
Turn a real buying motive into an avatar, and the avatar into a testable angle.
Hook, script and a brief precise enough that the edit matches the idea.
Cut in Premiere. Doing it myself takes the loop from weeks down to days.
Break the result down, keep what worked, iterate the winner. Kill the rest.
The difference
All three work. They just fail in different places.
In-house generalist
The agency chain
Ecomatrix
Background
I'm Sebastian. I started in e-commerce four years ago, dropshipping random products.
Then I moved into branding, and that failed because my creative was bad.
So I learned to make ads properly — video editor first, then strategist, then head strategist.
Before that I sold enterprise software at Salesforce and SAP, which is where I learned how a buying decision actually gets made.
I also run my own brand, so I know the job from the client's side of the table too.
Ecomatrix GmbH is my company. The work is mine — I don't subcontract the thinking.
Questions
No. I build the creative and I read the numbers — campaign structure and bidding are somebody else's job.
It's worth saying plainly, because a creative strategist who pretends to be a media buyer wastes everyone's first month.
Days, not weeks, because there's no handoff between the person who has the idea and the person who cuts it.
Monthly retainer, priced on scope — how many concepts a month, and how much of the production sits with me.
Send a note with your spend level and what you're missing, and you'll get a real number back rather than a bracket.
Some of it, anonymised. Client work stays confidential until the client clears it — Westmonth did, in writing, which is why their numbers are on this page.
The same protection applies to you.
Contact
Tell me what you sell and what you're spending. If I can't help, I'll say so in the first reply.
sebastian@ecomatrix.ch